In Franklin Foer’s book “How Soccer
explains the world”, Foer makes discusses the example of the Brazilian soccer
star Pele and comments on how he represents the rise of Brazil as a world power
in the time period following World War II. In addition to representing the rise
of Brazil, I also believe that Pele’s experience also exemplifies globalization
in the Post World War II period.
To begin, an aspect of Pele’s
career that exemplifies increasing globalization is that Pele was initially
considered “A non-exportable international treasure” early in his career.
However, later in his career increasing globalization changed this idea. The
state was no longer the focus, but rather Pele was able to expand his
possibilities for his future to include the possibility of playing abroad. The
state no longer had the control to prevent him from going abroad because the
state was not as powerful nor regarded as much as the focal point of his soccer
career. Rather, Pele was able to take his talents to a more international focus
and play soccer in the United States.
Another aspect of Pele’s career
that emphasized the increasing effect of globalization was that after Pele’s
domestic career in Brazil ended, he came to the U.S. and began playing for the
New York Cosmos. This represents the shift that globalization brought about
because international borders were no longer as important. In the past, it
would not have been as easy for someone to do this, but the lack of emphasis on
domestic borders that was brought about by globalization allowed Pele to easily
move from one state to another. Pele was able to move across international
borders easily and still be successful.
An additional way in which the
example of Pele shows an aspect of globalization was how his time spent in America
“made him a capitalist” according to Foer. After Pele spent time in the United
States playing soccer, he began to illustrate American ideas of capitalism. For
example, he played for a much larger salary and began singing endorsement deals
with many international corporations. This illustrates the way norms and ideas,
as well as economic practices, can be spread across borders with rising globalization,
because Pele shifted his norms and values as he was exposed to more capitalist ideas.
Another
way Pele exemplified globalization was his relationship with international
corporations. Pele signed many endorsement deals with large corporations toward
the end of his career, such as Nokia, Samsung, and Coca-Cola. The amount of
money Pele was able to make shows the influence of these transnational corporations
that rose with the accelerating globalization during this time period. In a
previous era, it would have been unlikely for someone who spent the majority of
their time in one country to have such an international presence, but due to
increasing globalization, these companies understood that Pele could have a
large presence in many other countries as well. This also represents the increased economic
and financial flows across borders that accompanied increasing globalization,
as Pele was able to make money across borders and from companies that were
based in different states.